Conversion rate optimisation (CRO)
Turn browsers into buyers!
Put simply, CRO about increasing your return on investment. It is the practice of increasing whatever it is that brings you business - whether it is sales, leads, downloads, or something else. It is much more cost effective to convert a higher percentage of your existing visitors than it is to attract new ones.
There are many elements which can increase ROI in this way, and CRO is based on hard facts - using analytics and user feedback to improve performance. This is about giving users what they want, even if they don't know it, and at the same time making you more money.
How we can help
Increase sales and leads
Through running tests on your site and with your audience, we will make changes which will convert a higher percentage of your existing visitors.
Analytics
Using web analytics, such as Google Analytics, we will analyse data to understand user behaviour and make changes which will increase conversions.
A/B or split testing
We test one version of the same thing against another to see which is most effective i.e. a red button against a blue button.
User testing
This can take many forms, from in-person study groups, to software monitoring a user's movements on the site.
Heatmaps
These show us where the user moves their mouse on a web page, which elements they interact with, and how far down the page they scroll.
David helped give our online strategy direction, focussing on the areas which give us the returns we need. He has a hard-to-find work ethic and ready-to-help attitude. Would happily recommend to anyone needing consultancy, advice or implementation.
CEO, easyodds.com